Established by Guy and Barbara Wilkinson, Viability has one of the most experienced hospitality consulting teams in the Middle East, its principals boasting more than 2 decades experience of advising operators, owners and institutional investors on the various components in the hospitality and real estate value chain, spanning every country in the Middle East except Iraq, as well as many countries in sub-Saharan Africa.

Our clients include some of the region’s top names in hotel and real estate development, as well as a number of the world’s leading hotel operators.

Viability's key services are:
  • Market and financial feasibility studies
  • Highest and best use studies
  • Operator selection studies
  • Management contract negotiations
  • Operational reviews and due diligence

Viability distinguishes itself from its competitors by offering tailor-made solutions to client consulting requirements.
Viability is recognised by banks and other lenders throughout the region as a professional purveyor of realistic financial analysis based on accepted methodology and painstaking research.

Guy Wilkinson is well known in the Gulf as both a hotel consultant and journalist, and is a regular contributor to Hotelier Middle East magazine (Dubai – monthly column), Hospitality News (Beirut – bi-monthly column), Gulf Business (Dubai) and Hotels (USA).

For more information, email us or or give us a call on +971 4 344 3734

What our satisfied clients say:
"Truly an expert consulting company."
"We were continually impressed with Viability's sound judgement and precision."
"A most valuable contribution to our knowledge base."
"All responses from Viability were exceptionally prompt and pertinent."
"Advised us in the negotiation of a comprehensive management contract, which we see as fair and one that safeguards our interests."